How We Work
We’re a partner. When you win, we win. We not only provide capital, we leverage our operational expertise from our partners and our network to fuel your growth. When the time is right, we use our M&A background and broad connections to maximize your value.
Target Portfolio Companies
Our list is simple. We work with good people who know their stuff that have built good SaaS businesses. We invest and add the support needed for growth while having fun along the way. We have no time for beating around the bush, hidden agendas, or ego.
A Platform With Happy Customers
We look for products and platforms that have already made a mark in the market with an active customer base. Our assessment encompasses a spectrum of factors: tech stack, feature set, speed, polish, and technical stability. Product and user metrics help in our evaluation, validating the product’s prowess across these dimensions. These facets help lay the groundwork for us to help scale the business.
A High Quality Team
The heartbeat of a company lies in its team, forming the bedrock. We seek teams driven by a shared vision to provide market insight. Our approach is anchored in helping existing management teams or founders, empowering them to spearhead the journey of growth alongside us. Collaboration is paramount and we actively seek partnerships with management teams possessing product and market knowledge.
Revenue & Simple Business Model
Our operational blueprint centers on investing in companies with annual revenue of over $2 million. Since revenue growth rates fluctuate, we are somewhat more flexible on that. We typically invest in the revenue spectrum spanning $2 million to $15 million in Annual Recurring Revenue (ARR). This range affords us a substantial foothold and invaluable data, enabling us to effectively contribute to and amplify growth trajectories.
A Growing Market
We look for growing markets and verticals in the B2B software space. We gauge a market’s potential by its size (number of customers and dollars spent) and its growth rate. A flourishing market inherently propels a product’s demand, effectively drawing it out of the company. As Don Valentine has said: “great markets make great companies.” Our role is to partner in this endeavor, using our expertise to optimize the product and market fit.
Typical Deal Structure
Our approach centres around collaborating with visionary founders, fostering partnerships that span the entire lifespan of a company until a successful exit. Our commitment extends beyond investment – when we infuse capital, we assume a majority shareholder position along with a board of directors position and active engagement. Our preference is for management teams to continue to be large shareholders while continuing to lead the company. Beyond financial backing, we provide substantial support for growth, offering a guiding hand in lending our expertise to catalyze scalable expansion at every juncture.
“The best way to predict your future is to create it”
– Abraham Lincoln
Our Investors
Our limited partners and broad network of investors provide us with capital to grow. They are entrepreneurs, high-net-worth individuals, family offices, funds, angels, and business executives. Not only do they provide capital, but they also provide strategic guidance, connections, and insight on scaling.